Services

Composable + MarTech
The modern stack for faster, smarter, AI-powered marketing.

Legacy DXPs had their advantages, but speed generally wasn’t one of them. VShift helps enterprises evolve their marketing technology ecosystems into lighter, more flexible composable architectures built for speed – and enhanced by generative AI. By adopting MACH principles (Microservices, API-first, Cloud-native, Headless), organizations gain agility while reducing costs and dependency on monolithic platforms.

VShift’s composable approach doesn’t just modernize your stack – it transforms how your teams work. With GenAI woven into orchestration, development and optimization, we help marketing and technology leaders move faster, integrate smarter and deliver more relevant customer experiences.

Advantages of composable MarTech:
  • Adaptable Architecture – Proven composable frameworks and reference models that flex to your existing systems.
  • Accelerated Development – Faster prototyping, migration, and deployment enabled by GenAI-powered scaffolding.
  • Flexible Platforms – Extend legacy CMS, CRM, and cloud platforms with headless capabilities and AI intelligence.
  • Efficient Operations – Lower licensing and resource costs by shifting to leaner, modular solutions.
  • Advisory
    Develop a business case for composable. Assess your readiness. Select vendors, build a composable architecture. Create a transition strategy and roadmap.
  • Implementation
    Design and develop composable solutions. Optimize your MarTech stack. Scale and migrate content, data + digital experiences. Manage your digital product portfolio.
  • BootCamp
    A three-week immersion to get your team ready for composable + AI. Learn from experts, build a model site, and gain hands-on experience with leading tools and GenAI-driven automation. BootCamp equips your team with the skills, codebase and frameworks to launch composable projects with confidence.
  • JumpStart
    From zero to in-market in 10 weeks: JumpStart delivers a working composable solution fast, extending your legacy platforms with headless and AI-enabled capabilities. With proven frameworks, starter templates and a transition plan, JumpStart sets you up for long-term success.
  • AEM Accelerator
    Accelerate your transition to composable. Leverage pre-selected toolkits and JumpStart and BootCamp programs. Build composable prototypes and pilots.
  • Content + Creative for Financial Services
    This retirement services provider needed a way to stay connected to customers during the Covid lockdowns.
    AI eliminating low-quality content
  • Design System for Pharmaceutical
    “Site-in-a-Box” delivers lower costs and faster time to market.
    AI eliminating low-quality content
  • Employee Engagement for Insurance
    In the “war for talent,” this firm needed a best-in-class employee experience platform.
    AI eliminating low-quality content
Insights

How we think about Composable + MarTech

January 13, 2025
Navigate Turbulence with Composability and Modular MarTech
Agility, modularity and scalability are strategic imperatives when it comes to marketing technology and digital engagement practices.
November 30, 2023
Composability: The Key to Solving Digital Transformation Challenges
July 10, 2023
Seeking Enterprise-Wide Digital Transformation? Think Small
A successful beacon project can light the way for a more extensive effort.
June 5, 2023
Don’t Ditch Your DXP – Complement It
Moving to composable technology doesn’t mean pulling the plug on legacy platforms.
See all insights
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