Theory of Growth
Defining where growth will come from—and getting leadership aligned behind it.
Growth doesn’t happen by accident. But in most organizations, it isn’t defined on purpose either
- 72%of executives say they have a growth strategy—but less than half say their leadership team agrees on what it is
- 85%of leadership teams spend less than one hour per month discussing strategy—and 95% of employees can't name their company’s top priorities
Revenue goals exist everywhere. What’s usually missing is alignment on the how and where—which growth vectors to pursue, which to deprioritize and what resources each requires.
A revenue goal isn’t a growth theory
Without alignment on the source of growth, teams pull in different directions, investment gets scattered and leadership can’t tell what’s working.
We work with leadership to build an articulated, defensible growth thesis
VShift facilitates working sessions with senior stakeholders to define growth vectors, pressure-test assumptions and align the organization around a shared strategic vision. The output connects ambition to action—with clear decisions elevated to leadership and a framework teams can execute against.
Theory of Growth Quote
Everyone wants growth. The question is whether anyone in the room can explain where it’s supposed to come from.
Al Collins
CEO
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