Services

Customer Engagement
Engagement that creates loyalty – and drives growth.

Customer engagement means meeting customers with the right message, at the right time, on the right channel – and ensuring every interaction deepens the relationship. VShift combines data science, creative storytelling and AI-powered orchestration to deliver programs that earn trust and drive conversion.

Engaging customers in regulated industries like financial services can be tricky. So our engagement strategies balance creativity with rigor: blending personalization and compliance, efficiency and impact. Whether your goal is to extend your brand, accelerate the sales cycle or scale ABM, we create engagement strategies that move audiences to action.

  • Data + Insights
    Aggregate and analyze customer data, surface hidden behaviors with AI-powered analytics and achieve a deep and nuanced understanding of your audience segments.
  • Marketing Strategy
    Craft data-driven marketing strategies aligned with your business goals and target audience needs.
  • Brand + Branding
    Define and refine your brand’s identity, voice and positioning to stand out in the marketplace. Use AI-informed testing and resonance analysis to continually optimize and refine your voice.
  • Campaigns + ABM
    Design, orchestrate and execute hyper-personalized campaigns that address the needs of complex buying committees and purchase lifecycles.
  • Content + Creative
    Develop visually striking and emotionally resonant content creative assets tailored to your audience, delivering compliant, on-brand creative at scale with generative AI.
  • Content + Creative for Financial Services
    This retirement services provider needed a way to stay connected to customers during the Covid lockdowns.
    AI eliminating low-quality content
  • Marketing Campaign for Financial Servcies
    Introducing a respected B2B brand to financial advisors required a campaign of education.
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  • Design System for Pharmaceutical
    “Site-in-a-Box” delivers lower costs and faster time to market.
    AI eliminating low-quality content
Insights

How we think about Customer Engagement

April 10, 2025
“Our data is crap!” and everything else we heard at the 2025 Forrester B2B Summit
Driverless taxis were on the roads—and uncertainty was in the air.
February 18, 2025
You’ve Been Thinking About Content the Wrong Way
Content atomization shouldn’t be an afterthought. Make it part of your strategic content planning.
January 28, 2025
Beyond “Hi, [Name]”: It’s Time for Meaningful Personalization in B2B
Customers want it and the technology exists. So why aren’t more B2B marketers delivering personalized messages and content?
December 10, 2024
Account-Based Experience: Bringing the Power of ABM to the Full Customer Journey
ABX combines rich account intelligence, compelling narratives and authentic emotion.
See all insights
Let’s Accelerate Your Digital Growth

Have questions or ready to take the next step? Our team of experts is here to help you transform your digital strategy and deliver real business impact.